DMs answered, comments guarded.
Instagram is three jobs: private questions that want answers, a public comment section that wants a bouncer, and comments like "price?" that really want a DM. ReplyBay does all three from one connection.
love this!! does the necklace come in gold? ✨
14:05It does! Gold and rose gold, both in stock right now. The gold one is the team favourite. 💛
14:05 ✓✓Comment on post: "total scam, don't buy" · sentiment: negative
Hidden from public view. Flagged to you with the commenter's order history.
14:05 ✓✓
How it works with Instagram
Connect DMs, enable comments
DMs connect with your Instagram account and page token. Comment monitoring switches on with one click after that, no extra credentials.
Sentiment first
Every comment is read for tone before anything happens: positive, neutral, or negative, with a confidence score.
Five moderation moves
Hide, skip or reply. Instagram does not let apps like comments. The AI suggests, you confirm with a single key, or let calls above your minimum confidence run on their own.
Keywords become DMs
Add a rule like "LINK" to one post or to all of them. Anyone who comments it gets your private message, and an optional public reply under their comment tells everyone else to check their inbox.
Public answers that sell
A fast, warm reply under a post is marketing. Everyone shopping that post reads it.
Bait benched quietly
Abusive comments are hidden at once or held for your review, your choice. Real complaints from real customers escalate to you instead.
Comment-to-DM rules
Match by word, exact comment, or contains, ignoring case and punctuation. Each comment gets one DM at most, and every sent DM shows in the activity log.
Story-speed DMs
Replies to your stories and posts arrive as DMs, so product questions get answered while the interest is still warm.
Also flows into the same bay